MÄRKLIN & RAILROADS
www.trains-and-trains.dk : A personal view by Christian Vinaa
Märklin : "my world" ➚
Märklin trains are from 2014 divided into 3 different brands :
Then as they grow older, they will be more inclined to stay with the model-train hobby, migrating to the "Start Up" brand; - and will later in life want to return to the hobby, but then at the high-end "Märklin".
"my world" is for children 3 - 6 years.
Both the "my world" and the "Start Up" brands have their "Clubs", which of course are there to keep the children interested.
If you want further information about "my world" you can visit the Märklin my world Club ➚
"my world" was the brain-child of former Märklin director Stefan Löbich. The new, from July 2013, owners of Märklin, Michael and Florian Sieber, have declared that the "my world" brand will continue; - in fact it will be elaborated.
The first "my world" from 2011 / 2012 was in fact both the "my world" and the "Start Up" that we know today.
So "Start Up" is in fact just the "upper" end of the previous "my world" brand.
The new "my world" is all-plastic; incl. the tracks, and the "WORLD" word will be used to the full extent; so we can expect a full line of "Accessories" for small children.
See also my comments on the "my world" brand.
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