MÄRKLIN & RAILROADS
www.trains-and-trains.dk : A personal view by Christian Vinaa
"That's how I see it . . ."
Theme : What is wrong with Märklin ?
"Is there something wrong with Märklin ?", but that wouldn't have caught your eye as much as the other question.
Märklin has had some turbulent years and the new owner; Florian Sieber; has barely, ( as we know it ), had his chance to make decisions of his own.
Perhaps it not fair to criticize, but Herr Sieber : The honeymoon will very soon be over !
One thing, however, that I would like to point out, is that Märklin REALLY need to manage production lines better.
I am not educated in business management and I do not have a fancy "business-phd" title, but I can recognize common sense when I see it. And frankly - Märklin : I haven't seen a lot from you.
Better co-ordination is clearly also wanted :
The new Starlight Express locomotive ( H0 39372 - Z 88675 - Trix H0 22197 ) and the scale 1:1 version ( werbe-lok ) was not bad advertising.
Neither is the fact that you can ( or should be able to ) track where the locomotive is via Märklins website ➚ although there has been several technical problems with the GPS, which in all honesty isn't Märklins problem.
The HUGE mis-management was that the werbe-lok appeared in June 2013. In September 2013 at the "Märklin Tage" the werbe-lok was practically NO-WHERE to be seen. Some reported that the lok had driven through Göppingen Station, but there was no schedule for that at all.
I, by pure chance, saw the lok Sunday evening, after the "Märklin Tage" had finished, going from Ulm to Stuttgart.
Think about the advertising value that Märklin could have gained from making public the times where the lok would pass through Göppingen Station.
Could it be done ? - Sure - the lok pulled the normal IC-train which runs on a fixed schedule.
Given that Märklin has paid Deutsche Bahn around 100.000 euro for the werbe-lok (perhaps the company behind the musical "Starlight Express" also chipped in) it stands to reason that Märklin could have had at least some say in where the lok would be during the "Märklin Tage" in September 2013.
Märklin tried very hard to sell the models of the Starlight Express locomotive during the "Märklin Tage" , - even offering a FREE car if you signed on the dotted line.
Alas - all they could sell were pre-orders - you could order the locomotive for later delivery.
Again : a huge missed opportunity.
I am confident that there are several "good" explanations as to why it couldn't be done better, but it is simply NOT good enough.
If Märklin want to succeed, Märklin can't be satisfied with "explanations" and "excuses".
Again - this is NOT rocket-science - it is VERY basic business sense.
And it is NOT about using MORE money - just spending the money you already plan to use in a better way.
I get the distinct feeling that it takes more than employees with a suit, a fancy-smancy business degree and the wish to put another job on the Curriculum Vitae.
It takes employees with one simple quality : common sense.
Copyright © Christian Vinaa
"Märklin" and other brand names and product names and logo's
are ©, TM or registered trademarks of their respective owners,
and are used on this website for purely informational purposes.
"Let's Lok'n Roll"