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www.trains-and-trains.dk : A personal view by Christian Vinaa


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Written by
Christian Vinaa - April 2014
Updated February 2016

"That's how I see it . . ."


Theme : Märklin's promotional gifts




Märklin is well-known for giving so-called gifts; "promotional items"; to dealers, to business partners, to the "Märklin Insiders" who visits Märklin at various fairs etc.


The promotional items to dealers have become very sought-after items; wall-clocks - illuminated displays etc.

Check www.tischbahn.de ➚ for beautiful examples.

märklin wall clock
märklin display sign

As to the gifts there is quite a range - price-wise and quality-wise.

Gifts to dealers

Märklin use to give dealers that visit Märklin at the Nürnberg Toy Fair a commemorative item; typically a special locomotive or car. It usually is in Z-scale.

The Swiss dealer www.roundhouse.ch ➚ has a list of these Messe-Gifts.

Lately Märklin has produced a special H0 Messelok that the dealers can order on site at the Nürnberg Toy Fair.

There are different rumours as to how much profit-margin the dealer gets on this special item and whether the dealer can only buy a certain number of messe-loks depending on how much the dealers total order is.

Apparently there is not really any real shortage if you want to get such a Messe-locomotive.

Gifts to "Insiders"

Insiders get a free Insider-car each year. There are additional free cars / locomotives after 5-10-15 etc years membership. Check Märklin.de ➚ for further information about this.


When Märklin has a stand at a fair / convention, there usually is a reserved area for Insider-Members only; and yes - they DO check your membership-card at the entrance.

At the "open" part of the stand they have various give-aways to everybody; i.e. sweets, stickers, cataloques and brochures.

At the Insider stand Märklin usually have a special messe-gift / "Messe-präsent" ONLY for insiders. They check your membership-card on a computer and you get your gift, so you can't get 2 gifts. There might also be a free soft-drink or perhaps a free sandwich.


The Messe-präsent to Insider members can be, and literally is, anything. And this is where I have a suggestion to Märklin.

Over the years I have seen / received : a baseball-cap (of poor quality), tape meassure, a ruler (good quality), a plastic lunch-box, 2 kinds of bottle openers, a note-block and a car-window-cleaner sponge. See the list of actual gifts below.

In fact just about any kind of normal commercial adverticing gadget. Anything that you normally as a company can get your name and logo printed on.

Of course it is not very nice to "look a gift horse in the mouth", and I am generally pleased with the gifts, and that Märklin caters for Insider members.

BUT - HOWEVER - and here it comes - wouldn't it be a better idea to give Insider members something that could be used on a model railroad layout ?

Märklin has had a ruler and a multi-tool - but they tend to be exceptions.

In all honesty I do believe that the majority of the Insider members are grown-ups perhaps 50+ of age. To these people a plastic lunch-box perhaps is a "silly" gift.

Of course we are talking money and price here, but Märklin also produces it own plastic items; rulers, tokens for the shopping-cart etc etc.

Märklin also have several molds in store to produce the metal lorries that seem to be a fixed item in the yearly Museum-Car sets.

Perhaps Märklin should produce a lorry, but in changing colors as a Insider gift, or some other item from Märklin's huge collection of molds ?

Just a thought.


märklin pocket knife
Even in the older days Märklin produced promotional items; however then they perhaps were of a greater value, and of greater quality.

E.g. the pocket knife from the 50'ties

"Insider"-Gifts over the years

All pictures from and © "Märklin Insider Club News".

Intermodellbau - Dortmund - 2003

Märklin insider gift messe präsent Märklin insider gift messe präsent


IMA - 2003

Märklin insider gift messe präsent


Köln - 2003

Märklin insider gift messe präsent


Märklin Treff - 2003

Märklin insider gift messe präsent Märklin insider gift messe präsent


Intermodellbau - Dortmund - 2004

Märklin insider gift messe präsent Märklin insider gift messe präsent


Messe Sinsheim - 2005

Märklin insider gift messe präsent


Märklin Treff - 2005

Märklin insider gift messe präsent


Köln - 2006

Märklin insider gift messe präsent
Märklin insider gift messe präsent


Museum - 2006

Märklin insider gift messe präsent


Intermodellbau - Dortmund - 2007

Märklin insider gift messe präsent Märklin insider gift messe präsent


IMA - 2007

Märklin insider gift messe präsent Märklin insider gift messe präsent


Märklin Treff - 2007

Märklin insider gift messe präsent
Märklin insider gift messe präsent


Intermodellbau - Dortmund - 2008

Märklin insider gift messe präsent


IMA - Koeln - 2008

Märklin insider gift messe präsent Märklin insider gift messe präsent


Märklin Treff - 2011

Märklin insider gift messe präsent


Intermodellbau - Dortmund - 2012

Märklin insider gift messe präsent


IMA - Koeln - 2012

Märklin insider gift messe präsent


IMA - Koeln - 2012

Märklin insider gift messe präsent
Märklin insider gift messe präsent


Intermodellbau - Dortmund - 2013

Märklin insider gift messe präsent Märklin insider gift messe präsent


Märklin Treff - 2013

A lunch-box

Märklin insider gift messe präsent


Intermodellbau - Dortmund - 2014

Märklin insider gift messe präsent


IMA - Koeln - 2014

Märklin insider gift messe präsent


Intermodellbau - Dortmund - 2015

Märklin insider gift messe präsent


Märklins own list from 2015

Märklin insider gift messe präsent

If you have further examples of Insider gifts -
Please contact me.



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Copyright © Christian Vinaa
2014 -
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